Privacy Policy

Demi | Fraction Drinks LLC
Effective Date: 06/01/2026

This Privacy Policy describes how demidrinks.com (the "Site") and Fraction Drinks LLC ("Demi", "we", "us", or "our") collects, uses, and shares your personal information when you visit or make a purchase from the Site.

You must be 21 years of age or older to access this website. By continuing, you confirm you meet the legal drinking age requirement in your country.

1. Information We Collect

We collect information in the following ways:

Device and Usage Information (Collected Automatically)

When you visit the Site, we automatically collect information about your device and browsing behaviour, including: web browser version, IP address, time zone, cookie data, pages and products viewed, search queries, and how you interact with the Site. This information is collected to load the Site correctly and to perform analytics that help us improve it.

Order Information (Collected From You)

When you place an order, we collect: your name, billing and shipping address, email address, phone number, and payment information (including card details, processed securely via Shopify). We use this information to fulfil your order, process payment, arrange delivery, send order confirmations, and screen for fraud.

Customer Support Information (Collected From You)

If you contact us for support, we may collect your name, email address, and any other information you provide in that communication.

Marketing and SMS Communications (With Your Consent)

If you opt into SMS communications from Demi, you agree to receive recurring messages including order updates, promotional offers, and cart reminders. You can opt out at any time by texting STOP or emailing hello@demidrinks.com. Standard message and data rates may apply. Opting in is not a condition of purchase.

2. How We Use Your Information

We use your personal information to:

  • Fulfil and manage your orders, including processing payments and arranging delivery.
  • Communicate with you about your orders, account, and customer support queries.
  • Send you marketing communications, where you have consented to receive them.
  • Detect and prevent fraud.
  • Improve and optimise our Site through analytics.
  • Comply with applicable laws and regulations.

3. Sharing Your Information

We share your information with trusted service providers who help us operate the Site and fulfil orders. These include:

  • Shopify — our e-commerce platform. View Shopify's Privacy Policy.
  • Park Street — our US fulfilment and logistics partner.
  • Google Analytics — to understand how visitors use the Site. Opt out.
  • Meta (Facebook) and other advertising platforms — for targeted advertising, where applicable.

We do not sell, rent, or lease your personal data to third parties. We may disclose your information where required by law or in response to a lawful request from authorities.

4. Targeted Advertising

We may use your information to show you relevant advertising on third-party platforms. You can opt out through:

5. Cookies

We use cookies — small files downloaded to your device — to improve your experience on the Site. Cookies help us remember your preferences and understand how you use the Site. We use functional, performance, advertising, and social media cookies.

Most browsers accept cookies automatically. You can manage or block cookies through your browser settings, though doing so may affect some Site functionality. For more information, visit allaboutcookies.org.

We do not alter our data practices in response to browser "Do Not Track" signals, as there is no consistent industry standard for responding to them.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, comply with our legal obligations, and resolve any disputes. When your information is no longer required, we delete or anonymise it.

7. Minors

This Site is not intended for anyone under the age of 21 in the United States, or under the legal drinking age in their country. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us at hello@demidrinks.com and we will delete it promptly.

8. Your Rights

Depending on where you are located, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your personal data.
  • Object to or restrict certain processing.
  • Port your data to another service.

If you are a resident of the European Economic Area (EEA) or the United Kingdom, these rights are provided under GDPR and UK GDPR. Your data may be processed in Ireland and transferred to Canada or the United States for storage and further processing. See Shopify's GDPR Whitepaper at help.shopify.com for details on compliance.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and to request its deletion.

To exercise any of these rights, contact us at hello@demidrinks.com.

9. Automated Decision-Making

We do not engage in automated decision-making that has a legal or otherwise significant effect on you. Shopify uses limited automated fraud prevention tools (such as temporary IP denylisting) that do not have a significant legal effect on users.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated effective date. We encourage you to review this page periodically.

11. Contact

For questions about this Privacy Policy, or to exercise your rights, please contact us:

Fraction Drinks LLC
Email: hello@demidrinks.com