The obvious choice

Some drinks mark the moment. The first round when everyone arrives. The one that appears after the bill. The nightcap that turns a dinner into an evening. The second bottle that nobody planned but everyone quietly hoped for.

Demi was made for all of those moments - and the ones that sneak up in between.

We're a collection of half-proof spirits: vodka and tequila, made properly at 20% ABV. Not diluted, not approximated. Sourced from the right places - highland agave from Los Altos de Jalisco, grain from the Ohio River Valley - and distilled with the same care as anything you'd find behind a decent bar. Demi behaves like a real spirit because it is one. In a martini, in a margarita, or neat in the right glass with the right excuse.

The best evenings aren't the ones where you go hardest. They're the ones that last. The table that's still full at midnight. The conversation that keeps finding somewhere new to go. One more round that didn't feel like a decision - it just felt like the obvious thing to do.

Demi is for those evenings. For people who want to stay in the room and still be good company when they get there.

Two drinks-industry veterans built this because they were bored of the binary - drink properly or don't drink at all. Turns out there's a third option. It just needed someone to make it.

Low proof. High class. Go on, order another.